What is web usability?

Web usability is the term to describe using a website in such a way that your site users or visitors can quickly and efficiently find what they’re looking for. A usable website can reap monumental benefits on to your website and your company. The more ‘usable’ the better.

Did you know?:
Every £1 invested in improving your website’s usability returns £10 to £100 (source: IBM)
A web usability redesign can increase the sales/conversion rate by 100% (source: Jakob Nielson)

  • Your website has to be easy to navigate

    Users have gradually become accustomed to particular layouts

  • Pages must download quickly

    Usability studies have shown that 8.6 seconds is the maximum time web users will wait for a page to download (source: Andrew B. King – Speed Up Your Site).

  • Information should be easy to retrieve

    We read web pages in a different manner to the way we read books or magazines. We don’t read pages word-for-word – instead we scan web pages. Understanding this and reapproaching your web design can have amazing impacts on usability.

  • Don’t restrict users

    Don’t prevent your users from navigating through the Internet in the way that they want to.

There are obviously lots more do’s and don’t when it comes to usability, but above are the top 4 and you’d be suprised just how many designers nowadays miss these basics – leading to poor conversions, higher bounce rates, confused user and thus lower ROI for the website owner.

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