What is website conversion?

Conversion Rate Optimisation (CRO) is the process of optimising pay-per-click adverts, landing pages, microsites and overall website design to raise your websites’ conversion rate. In simpler terms, the goal is to achieve the highest possible percentage of visitors to your site converting into enquiries, purchases, signups or whatever else your desired action. CRO is quickly gaining in popularity because it’s seen as a way to increase profits from sales without raising your current advertising spend.

Is it worth it?

Of course, just as SEO isn’t really free, neither is a website re-design. It requires time, resource and (if you’re doing it right) testing. Nonetheless, it’s more than worth your while to familiarise yourself with the basic principles of website conversion optimisation. Doing so, can maximize the chances that a potential customer who arrives at your site from a search engine will become a qualified lead or paying customer, so it can make all the difference.

I can design new landing pages, build microsites, conduct a website redesign to improve conversion, assess existing websites for conversion effectiveness and more, depending on your specific requirements.

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