Do I need a landing page?

A specific landing page has so much potential to further convince and show users how to complete an action on your site, be it; sign up, submit enquiry, register, buy product, buy service etc – the action that brought them there in the first place from the advert.

Paid ads usually have specific offers or message to appeal to users. For example, when a user clicks to learn more about a 50% sale that you are promoting through a PPC advertisement, you want to ensure the page they land on gives them the information about that 50% sale. If they arrive on your homepage and find no direct indication of a ‘sale’ that your advert promoted, they’ll just leave. It’s common sense, but a facet which is often overlooked.

An effective landing page is specific to the ad campaign or product it is promoting and I can help you with ideas, design and stragety to maximise your adverts, microsites and more. It also allows you to add further control onto that page such as a different design, a header/footer without the full links and individual pixel tracking codes for e-commerce conversions.

Northern Eye Books Website
Northern Eye Books
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  • Front-end development
  • WordPress development

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Relationships Coach
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  • Front-end development
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Affinity Living
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I'd love to find out more about your WordPress Landing Pages enquiry. Get in touch today.