WordPress Website Conversion
Turn more visitors into customers
What is WordPress website conversion?
Conversion Rate Optimisation (CRO) is the process of optimising pay-per-click adverts, landing pages, microsites and overall website design to raise the conversion rate of your website. In simpler terms, the goal is to achieve the highest possible percentage of visitors to your site converting into enquiries, purchases, signups or whatever else your desired action is. CRO is quickly gaining in popularity because it’s seen as a way to increase profits from sales without raising your current advertising spend. If you are receiving plenty of traffic but are seeing low levels of convesions or a high bounce rate (people landing on the page then leaving), it could be worth evaluating why people aren’t completing your desired action.
Is it really worth it?
Of course, just as SEO isn’t really free, neither is a website re-design. It requires time, resource and (if you’re doing it right) testing. Nonetheless, it’s more than worth your while to familiarise yourself with the basic principles of website conversion optimisation. Doing so can maximize the chances that a potential customer who arrives at your site from a search engine will become a qualified lead or paying customer, so it can make all the difference to your business’ ROI.
I can help with any aspects of WordPress Conversion; from designing new landing page templates, building single-product microsites, conducting a complete website redesign to improve conversion, assess your existing websites and pages for conversion effectiveness and more, depending on your specific requirements.
Ready to start a project?
I'd love to find out more about your WordPress Website Conversion enquiry. Get in touch today.